Geisinger

Production & Graphic Design

Geisinger, a major Pennsylvania health system, was one of my primary clients while I was at Duft & Watterson. My work spanned both high-volume ad production and large-scale brand installations. The main section of my work was on their "Better Health, Easier" campaign, which featured real patients sharing their own care experiences. I produced print and digital executions of the campaign across a statewide audience.

Beyond the campaign, I was given full creative control on two installation projects tied to Geisinger's community sponsorships. For Bucknell University, I designed a permanent hall of fame wall honoring four retired basketball jerseys, working directly with fabrication vendors to get printing and mounting details exactly right for a highly visible, permanent piece. For the Scranton/Wilkes-Barre RailRiders, I contributed to the stadium's full signage package — murals, banners, wraps, and billboards — and independently designed the kids section, creating four original mascot characters and custom type that were later produced as real, full-size mascots appearing in person at games.

Both installations ran multiple seasons and remain part of each venue's identity.