BOI 100

Art Direction & Design

As Boise Airport looked ahead to its 100th anniversary, they brought me on to create a logo and a full graphics system for their year of celebrations. I developed three versions of the logo, each representing a different element of the airport's history, its past, its present, and its military service, while tying into the airport's current brand and gesturing toward its future growth.

The campaign launched in early April with a large public celebration where the designs were featured throughout, and the celebrations continue through December 2026 in the airport's newly renovated terminal. Deliverables span a wide range of formats including digital and print ads, clothing designs, throwing discs, napkins, matchboxes, social ads, and exhibit design.